News & Media

Faith and family-based Paths Apart welcomes
Paul E. Cohen and Brian D. Fox to advisory board
Family-based movie firm in funding talks

El Sobrante , CA : September 11, 2007 — Paths Apart Productions (www.PathsApartProductions.com) president Karen L. Aasand announced today that the upstart film production company designed to produce faith and family-based films has added two major industry veterans to its board of advisors. The key additions bring the board total to five and substantially increasing the collective experience and knowledge of the firm.

“Both Paul Cohen and Brian Fox bring vast experience in the industry, from two very different and essential vantage points,” says Aasand. “This adds measurably to our knowledge-base and has already had an effect in our discussions with funders.”

Paul Cohen is well-known for acquiring and marketing a wide range of successful films, often recognized as cinematic gems and contemporary classics. These include Abel Ferrara’s Bad Lieutenant starring Harvey Keitel, Mephisto, the 1981 Academy Award-winner for Best Foreign Language Film, and My Brilliant Career directed by first-timer Gillian Armstrong and starring Judy Davis and Sam Neill, The Chosen starring Maximilian Schell, and Luchino Visconti’s The Innocent. (see Paul Cohen bio)

From a one-man advertising and graphic arts company in 1977, Brian D. Fox built – and recently sold – one of the pre-eminent entertainment advertising agencies in the industry. At B.D. Fox & Friends Advertising, Brian and staff created indelible print campaigns for several film classics including E.T., Batman and The Matrix, as well as the international Harry Potter campaign. Brian is an accomplished musician, artist and photographer and has recently created B.D. Fox Independent, a global marketing, distribution and production firm. (see Brian D. Fox bio)

The board of advisors also includes industry veteran Ken Wales (Amazing Grace, The Party, Pink Panther, Cagney & Lacey), Derry Connolly (John Paul the Great Catholic University New Media), and Joe Buenavista (Bernstein Global Wealth Management).

Paths Apart is headed by principals Aasand, Fred Kuehnert (Buddy Holly Story, That’s Black Entertainment) and Rich Asher, a chief financial officer specializing in industry start-ups. Aasand, Kuehnert and Asher have recently been engaged in a series of meetings with the principals of equity capital firms and private investors to describe and explain the unique nature of Path Apart’s strategy of funding a “portfolio” of smaller, carefully-produced, faith and family-based films.

The movies, produced with several factors ensuring economies of scale, will be designed to bypass the risky and expensive path of theatrical release and will be distributed direct-to-DVD and television.

The consumer market for faith-based goods and products is one of the most rapidly growing market segments and shows no sign of slowing down anytime soon. “Two hundred eighteen million Americans — 77% of the U.S. population — identify themselves as Christians,” adds Aasand, “It is a $4.2 billion market – and growing steadily.”

“Our focus is on stories that share a message of the power of faith and its effects on our lives,” says Aasand. The diversity of religious affiliations of the advisory board lends authenticity and sincerity to their mission of producing compelling true life stories about how God brings healing unity and wholeness to mankind, she adds. “This,” Aasand adds, “is so important in an age of rancorous divisiveness in culture, religion and politics heard and seen all too frequently in the media.”

” Hollywood is just beginning to grasp the fact that the appetite of the “faith and family” audience has barely been tapped,“ says the website for the Dove Foundation, the influential pro-family entertainment group. “We think our strategy and strong team of principals and advisors, plus the increased interest shown recently by funders”, says Aasand, “points to some very positive times for the company in the coming months.”

Paths Apart has faith in Lone Star State
Family-based movie firm sets funding debut for Texas

El Sobrante , CA : June 21, 2007 — Paths Apart Productions president Karen L. Aasand announced today that the upstart film production company would introduce the company principals and its unique film-producing strategy to Texas-based investors during the last days of June and early July.

The debut is a homecoming of sorts for senior producer Fred Kuehnert, a Houston native who has, in recent years, successfully produced a series of large and small Hollywood films. Notables among these was his role as executive producer for the Texas-made,The Buddy Holly Story. Other projects included That’s Black Entertainment, Racket, Grey Night, The Aurora Encounter and Cypress Edge.

“Working with Fred has been a dream,” says Aasand, whose vision of a film company producing faith and family-based movies has been growing for more than four years. “His reputation in the industry is unmatched and his commitment to making quality and life-affirming films is rock solid.” CFO Rich Asher rounds out the team of company principals. Asher has a strong financial background and recently sold his interest in a $10 million film industries firm which grew during his tenure there.

Besides being the home state of Kuehnert , Texas was chosen for the first primary investment market for Paths Apart because it lies in the center of one of the most significant regions where faith-based lifestyles and Christian-based investments are commonplace. “There are plenty of film companies making violence and sex-based movies,” says Aasand, “and we know that millions of Americans want more choice in films they can readily watch with their families and can safely think about having their children go see.”

Aasand and Kuehnert hope to meet with the principals of equity capital firms and private investors in Houston and Dallas-Ft. Worth to describe and explain the unique nature of Path Apart’s strategy of funding a “portfolio” of smaller, carefully-produced, faith and family-based films. The movies, produced with several factors ensuring economies of scale, will be designed to bypass the risky and expensive path of theatrical release and will be distributed direct-to-DVD.

The consumer market for faith-based goods and products is one of the most rapidly growing market segments and shows no sign of slowing down anytime soon. “Two hundred eighteen million Americans — 77% of the U.S. population — identify themselves as Christians,” adds Aasand.“ “It is a $4.2 billion market – and growing steadily.”

” Hollywood is just beginning to grasp the fact that the appetite of the “faith and family” audience has barely been tapped,“ says the website for the Dove Foundation, the influential pro-family entertainment group. Following upon their 2005 study showing G-rated films as 11 time more profitable than their R-rated counterparts, a recent national poll of 4 million Americans by Dove found that 93% want to see more wholesome family entertainment made and that 84% would watch & support such films.

“From a strictly business perspective, we have great faith that Texas is a good match for our investment strategy,” adds Aasand.